A noted feature of the Louis Vuitton 2012 Spring/Summer collection is its use of textures, fabrics and patterns. While the shapes of the pieces may be more basic than usual, the infusion of leather, patchwork, plaid, leather and snakeskin give the collection very contemporary qualities.
Men looking to stand out among their peers will adore the bulky, plaid red and blue scarves as well as the vintage, gladiator-inspired shoes worn by models on the runway.
Implications - Many consumers within today's society actively seek ways to distinguish themselves from their peers. Businesses that provide high-quality products on which their clients can continuously depends will see large returns on a regular basis.