The Tabasco Garlic Pepper Sauce Campaign is Extremely Hot

By: Meghan Young - Published: Feb 10, 2012 • References: housecomunicacao & ibelieveinadv
The Tabasco Garlic Pepper Sauce ad campaign centers around a classic interpretation of hot sauces. It depicts steaming nostrils and mouths in an obvious attempt to show just how spicy this particular hot sauce is. Thankfully, it never gets old. Instead, it playfully conveys what a person can expect when drizzling a bit of this new flavor on their meals.

Conceived and executed by House Comunicação, an ad agency based in Brasília, Brazil, the Tabasco Garlic Pepper Sauce ad campaign may be hot to look at, but it has an otherwise minimalist aesthetic. Aside from the steaming models, the print ads feature a simple backdrop, which happens to be the exact same color as the hot sauce.

The Tabasco Garlic Pepper Sauce ad campaign was photographed by Diego Bresani and Lucas Malta. Stats for Steaming Nostril Ads Trending: Older & Warm
Research: 8,166 clicks in 223 w
Interest: 4 minutes
Concept: Tabasco Garlic Pepper Sauce
Related: 51 examples / 39 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: passport stamp ads, litter-hiding photography, and cross-eyed animal ads.