All work and no play might make Jack a dull boy, but the opposite could make Jack an unemployed boy, unless he took some advice from the Red Off campaign. It encourages risque nighttime escapades because it offers the perfect solution to covering up the tell-tale physical evidence left behind as a result: redness-removing eye drops.
Cleverly created by Santiago-based ad agency Prolam Y&R, the Red Off campaign's tag line states, “Don’t let the day know who you are at night.” Although the Red Off eye drops may not cure pounding headaches or bad breath, it takes care of one of the most obvious signs of a rampant partygoer.
The Red Off campaign was art directed by Sergio Araya and photographed by Sotelo.
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