Sony's 'A Geek's Guide to Get Girls' Promotes SRS-BTV25 Wireless Speaker

By: Katherine Vong - Published: Nov 10, 2011 • References: facebook & popsop
Sony is promoting its SRS-BTV25 wireless speaker in Europe via an online miniseries called 'A Geek's Guide to Get Girls.'

With the help of French ad agencies Reflex Virtual and Point-Barre, Sony Europe created three webisodes revolved around geeks -- Bruno Sanches, Loïc Bartolini and Loïc Fieffé -- attempting to get the girls next door to come to their party (instead of the party across the street). In the first two episodes, the geeks have no luck, but in the third (shown here), they secure Sony's SRS-BTV25 wireless speaker, which gives them the "perfect music machine" and are able to have a fantastic party -- in a giant white party limousine, no less.

According to Sony, the SRS-BTV25 wireless speaker provides an unprecedented 360-degree circle sound technology and works for any Bluetooth-enabled device, including your smartphone, iPhone and iPad. Stats for Nerd Party Lessons Trending: Older & Mild
Research: 700 clicks in 237 w
Interest: > 3 minutes
Concept: SRS-BTV25 Wireless Speaker
Related: 72 examples / 55 photos
Segment: Males, 18-35
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