The Cosmopolitan of Las Vegas campaign may be full of revelry and personal irresponsibility, but that does not extend to the stylish hotel itself. As the tag line boldly states, the hotel has "just the right amount of wrong." This is illustrated by cleverly pointing out the "environmentally sustainable bamboo swizzle stick" being chewed by a guest and the "long-life energy-saving light bulb" lighting up the modern rooms.
Conceived and executed by Fallon, an ad agency based in Minneapolis, United States, the Cosmopolitan of Las Vegas campaign is as fun and lighthearted as it is posh and sophisticated. The ad campaign was shot by London-based photographer Nadav Kander with art direction by Sydney-based creative director Christy Peacock.
Stats for Responsible Party Hotels
Trending: Older & Warm
Research: 3,400 clicks in 222 w
Interest: 1.8 minutes
Concept: Cosmopolitan Of Las Vegas Campaign
Related: 36 examples / 28 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: speech bubble court ads, propaganda poster drinking ads, and steaming nostril ads.
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