Paulo Bruno designs apparel for Threadless Tees, and this recent design of his has been getting a lot of hype. This snazzy sweater brings body language into your closet; the piece features the outline of a huge human hand that takes up the front of the frock. When zipped up, this hand appears to give passers by the high five. However, when unzipped, the fingers are separated by the zipper to create the Star Trek hand gesture.
This geeky garment by Paulo Bruno is out of this world.
Implications - Consumers seek a relationship with their products; they want interactive goods that are entertaining and customizable to their tastes. Products which possess these attributes allow customers to express their values to their peers. Companies can manufacture products which encourage interactivity to appeal to expressive target markets.