The Colgate Pro-Gum Health Campaign Advocates Healthy Mouths

By: Meghan Young - Published: Feb 14, 2012 • References: yr & ibelieveinadv
It is easy to ignore the little things that will make lives dramatically healthier; the Colgate Pro-Gum Health campaign addresses one of these ‘little’ things. The state of a person’s gums can really affect their overall quality of life. The mini messages present in each print ad urge people to look after this important part of the body instead of dismissing it completely.

The Colgate Pro-Gum Health campaign was created by Paris-based ad agency Young & Rubicam. With statements like "Your gums are trying to tell you something" and "Don’t ignore the signs," the ad campaign interestingly shows that routine dental measures such as brushing and flossing teeth aren’t enough. Specialized toothpaste will make a world of difference. Stats for Mini Dental Message Ads Trending: Older & Warm
Research: 10,451 clicks in 222 w
Interest: 3.3 minutes
Concept: Colgate Pro-Gum Health Campaign
Related: 38 examples / 29 photos
Segment: Neutral, 12-55
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