EXTRA Gum Launches the New 'CHEW IT BEFORE YOU DO IT' Campaign
Grace Mahas — November 22, 2021 — Marketing
References: youtube
In anticipation of the roaring 2020s and post-pandemic life, EXTRA Gum recently debuted a new 'Chew It Before You Do It' campaign. The new marketing scheme is described as "an ode to taking a moment to chew a piece of gum before doing, saying, or acting in order to help ensure smooth sailing over potentially cringey moments this holiday season when people’s social skills may be rusty after an atypical season last year."
The Chew It Before You Do It campaign features a hilarious 60-second commercial that lightheartedly points ou that "chewing" some over can make a big difference.
As part of the campaign, EXTRA® Gum is releasing limited time only “Chew Before You Do” buttons, which comes with a pack of EXTRA inside
The Chew It Before You Do It campaign features a hilarious 60-second commercial that lightheartedly points ou that "chewing" some over can make a big difference.
As part of the campaign, EXTRA® Gum is releasing limited time only “Chew Before You Do” buttons, which comes with a pack of EXTRA inside
Trend Themes
1. Social Skills Re-learning - There is an opportunity to create and market products and services centered around helping people re-learn social skills after a year of social distancing.
2. Humor in Advertising - Brands can take advantage of the current social climate by creating humorous ads that poke fun at the situation while still promoting their products or services.
3. Momentary Mindfulness - Incorporating mindfulness techniques, such as taking a moment to chew gum, into daily routines can be a trend in self-improvement and stress relief.
Industry Implications
1. Gum Industry - There is an opportunity for gum companies to market their products as a tool for social skills improvement and stress relief.
2. Advertising Industry - The current climate presents an opportunity for advertising agencies to create humorous and relatable ads that resonate with consumers.
3. Self-improvement Industry - The trend of incorporating mindfulness techniques into daily routines presents an opportunity for companies in the self-improvement industry to create products and services that focus on short-term techniques for stress relief and relaxation.
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