Superstar

The Pastas La Muneca Noodles Express Lunch Campaign is Safely Tasty

By: Meghan Young - Published: • References: lowe-ssp3 & ibelieveinadv
Boiling water has been at the center of many scary stories as the Pastas La Muneca Noodles Express Lunch ad campaign shows. For instance, there have been tales of savage carnivores boiling explorers for dinner and witches capturing innocent children for dark purposes. But these print ads illustrate that "hot water is for the noodles" only, as stated in the tag line.

Conceived and executed by LOWE-SSP3, an ad agency based in Bogota, Colombia, the Pastas La Muneca Noodles Express Lunch ad campaign also shows how these delicious meals have brought together two very different and opposing parties. Minimal and colorful, the ads will appeal to a more youthful audience. The campaign was illustrated by Juan Romero and art directed by Sebastian Pelaez, Duvan Villegas and Daniel Delgado. Stats for Illustrated Boiling Ads Trending: Older & Average
Traction: 5,446 clicks in 137 w
Interest: 4 minutes
Concept: Pastas La Muneca Noodles Express Lunch
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: cross-eyed animal ads, passport stamp ads, and glass athlete ads.