These New Batchelors Products Answer Demand for Cheap, Easy Meals
Michael Hemsworth — August 26, 2023 — Lifestyle
References: batchelorsrange & foodbev
These new Batchelors products are hitting store shelves in the UK as a way to support consumer preferences for quick, easy and cost-effective meals in the face of ever-growing cost of living concerns. The Batechelors Cook With Noodles product is arriving in Chicken and Beef flavors, while the Super Noodles range is being updated with the American Buffalo sauce flavor. The products will be priced between £1.45 and £2.25 to make them a clear winner for shoppers who are looking for delicious ways to keep their weekly shopping bills low.
Brand Director for Quick Meals, Soups and Snacks at Premier Foods Basak Melik spoke on the new Batchelors products saying, "By adding Cook With Noodles to our portfolio, we are making Batchelors a destination for main meals, alongside snacking, helping to unlock new shoppers and mealtime opportunities. Batchelors has been helping families with quick and easy meals for many years, and we are always looking for ways to support our customers further, as well as expand opportunities within the QMS category.”
Brand Director for Quick Meals, Soups and Snacks at Premier Foods Basak Melik spoke on the new Batchelors products saying, "By adding Cook With Noodles to our portfolio, we are making Batchelors a destination for main meals, alongside snacking, helping to unlock new shoppers and mealtime opportunities. Batchelors has been helping families with quick and easy meals for many years, and we are always looking for ways to support our customers further, as well as expand opportunities within the QMS category.”
Trend Themes
1. Quick, Easy, and Cost-effective Meals - These new Batchelors products cater to the growing demand for convenient and affordable meal options.
2. Expanding Mealtime Opportunities - The addition of Cook With Noodles to the Batchelors portfolio opens up new possibilities for main meals, attracting more customers.
3. Delicious Yet Affordable Options - By offering tasty products at prices ranging from £1.45 to £2.25, Batchelors provides a winning solution for shoppers seeking budget-friendly meal choices.
Industry Implications
1. Food and Beverage - The food industry can capitalize on the demand for quick, easy, and cost-effective meals by developing more convenient meal options.
2. Consumer Goods - In the consumer goods industry, companies can explore ways to expand their product portfolios to include affordable yet delicious meal options.
3. Retail - Retailers can benefit from the growing trend of budget-friendly meals by stocking and promoting ready-to-cook noodle products like Batchelors to attract value-conscious shoppers.
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