Pot Noodle Doner Kebab Offers a Familiar Flavor Experience
Michael Hemsworth — July 9, 2022 — Marketing
The Pot Noodle Doner Kebab instant noodles are a new flavor arriving in the UK for consumers to enjoy when craving the namesake late night street food. The noodles feature the brand's signature instant noodles along with a signature Doner Kebab flavor to offer something of a fusion between the two cuisine styles. This is expected to be a hit amongst those with a penchant for the street food usually enjoyed later in the evening.
The Pot Noodle Doner Kebab instant noodles are priced at £0.80 per cup and are arriving exclusively at Asda locations in the UK. A wider rollout is expected to take place in the near future to expand availability to convenience stores.
The Pot Noodle Doner Kebab instant noodles are priced at £0.80 per cup and are arriving exclusively at Asda locations in the UK. A wider rollout is expected to take place in the near future to expand availability to convenience stores.
Trend Themes
1. Street Food-flavored Instant Noodles - The fusion of different cuisines into instant noodles is a disruptive innovation opportunity for food businesses to explore.
2. Late Night Food Cravings - Creating food products to satisfy late-night food cravings, like instant noodles with street food flavors, is a trend that can be capitalized on by companies in the food industry.
3. Convenient Food Options - Developing convenient food products that mimic popular street food items is a trend that provides innovative opportunities for companies seeking to meet the rising demands of consumers who seek quick and easy meals.
Industry Implications
1. Food Industry - The food industry can capitalize on the trend of late night food cravings by developing and marketing convenient and easy-to-prepare food products that cater to consumers seeking quick and satisfying meals.
2. Instant Noodles Industry - The instant noodles industry can explore the trend of incorporating flavors from different cuisines to cater to changing consumer demands and preferences for convenience, variety, and affordability.
3. Convenience Store Industry - Convenience stores can leverage the trend of offering food products that mimic popular street food items to meet the rising demands of consumers seeking ready-to-eat meals that are quick, affordable, and satisfying.
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