There are a number of clever creative choices at play within Ego Wine packaging that make the drinker more enamored with the bottled beverage than he may even be with himself. Designer Mattia Castiglioni began with a very simple concept, which swiftly transformed into a more complex idea.
A cluster of outlined circles is where it all started, arranged in an upside-down triangle to look like a bunch of grapes. A little reorganization of these black O's became the word "Ego" spelled in rounded text.
The notion of the ego, or self-importance led the creative to settle on a symbol of narcissism. A framed oval mirror acts as an elegant medallion on the Ego Wine packaging, which reflects the image of the consumer, making this brand of alcohol all the more attractive on the liquor store shelf.
Stats for Vain Vino Branding
Trending: Older & Average
Research: 54,490 clicks in 255 w
Interest: 4 minutes
Concept: Ego Wine Packaging
Related: 100 examples / 77 photos
Segment: Males, 18-55
Comparison Set: 37 similar articles, including: buzzing beverage branding, paint-dipped packaging, and blue seal branding.
Vain Vino Branding
More Stats +/-
Buzzing Beverage Branding
Blue Seal Branding
Elegant Grapevine Branding
Chalkboard Beverage Branding