The Council of Europe's Underwear Rule Approaches with Caution

By: Armida Ascano - Published: Jan 3, 2011 • References: & adsoftheworld
The Underwear Rule is an adorably awesome campaign by ad agency Grey for anti-abuse awareness. The campaign attempts to make the concept of abuse easier for children to understand, serving as an excellent parenting tool that tots will love.

The Underwear Rule is simple: underwear is off limits. The concerned campaign includes a full-on interactive site, a series of print ads and TV commercials. Check out the Underwear Rule in the gallery, it could save a life. Stats for Adorable Anti-Abuse Ads Trending: Older & Mild
Research: 2,314 clicks in 281 w
Interest: > 3 minutes
Concept: Underwear Rule
Related: 114 examples / 88 photos
Segment: Neutral, 12-35
Comparison Set: 42 similar articles, including: trippy technicolor illustrations, intricately abstract art, and curious watercolor art.