Let Cholula Hot Sauce Save Your Food

By: Luisa Amanda Gomes - Published: Jun 8, 2010 • References: cholula & advertlover
The Cholula Hot Sauce print campaign is certain to make you giggle. Advertising agency JWT of Singapore created this cheeky campaign.

These ads depict scenarios of livestock in precarious situations, yet the presence of the Cholula Hot Sauce bottle protects the fortunate animals from their demise. The poor animals that weren’t lucky enough to be touched by this bottle either end up getting abducted by aliens or fall off a cliff. Thus, the slogan reads, "Rescue food." Stats for Spicy Sauce Heroes Trending: Older & Mild
Research: 6,234 clicks in 311 w
Interest: 4 minutes
Concept: Cholula Hot Sauce
Related: 36 examples / 28 photos
Segment: Males, 18-35
Comparison Set: 13 similar articles, including: personified food ads, 65 food ads and marketing promos, and prankster meat ads.