The Cholula Hot Sauce print campaign is certain to make you giggle. Advertising agency JWT of Singapore created this cheeky campaign.
These ads depict scenarios of livestock in precarious situations, yet the presence of the Cholula Hot Sauce bottle protects the fortunate animals from their demise. The poor animals that weren’t lucky enough to be touched by this bottle either end up getting abducted by aliens or fall off a cliff. Thus, the slogan reads, “Rescue food.”
Spicy Sauce Heroes
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