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Pronounced Pregnancy

Maternity becomes an embraced theme in photography

Implications - Thanks to a few recent celeb moms who haven't shied away from the spotlight while expecting, pregnancy is becoming a popular theme in the world of fashion photography, pop culture and even advertising. Since virtually everyone understands that bringing a child into the world is something to be embraced, this theme hits at the core of consumer sentiment and emotion.
Trend Themes
1. Maternity Photography - The trend of maternity photography showcases that consumers are embracing pregnancy and motherhood as a beautiful, inspiring journey.
2. Gender Role Reversal - Nutricia's Baby Connection app and publicity stunt is a disruptive innovation opportunity that reverses gender roles, allowing men to experience pregnancy, making pregnancy more inclusive and empathetic.
3. Seductive Purity Portraits - The trend of seductive purity portraits in pregnancy challenges traditional maternity portraits and presents an opportunity for photographers to showcase pregnancy as a natural and empowering moment in women's lives.
Industry Implications
1. Fashion - Fashion brands and designers have an opportunity to embrace maternity fashion and pregnancy themes through their collections and campaigns.
2. Photography - The trend of maternity photography and seductive purity portraits presents an opportunity for photographers and studios to focus on this genre and offer unique and creative pregnancy portraits.
3. Health and Wellness - Gender role reversal campaigns like Nutricia's Baby Connection app present an innovation opportunity for health and wellness brands to develop products and services that support gender equity in, and empathy for, pregnancy and childbirth.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 42 Examples:
1,312,793 Total Clicks
Date Range:
Nov 10 — Mar 12
Trending:
Average

Featured Examples

Glamorous Baby Bumps
Glamorous Baby Bumps
The Marvelously Maternal Miranda Kerr Vogue Australia January 2011 Issue
The long-awaited Miranda Kerr Vogue Australia shoot for January 2011 is almost here! Featuring a maternally curvaceous Kerr on the cover, the Vogue shoot maintains the young super model's stunning look.… MORE
Lioness Tress Photoshoots
Lioness Tress Photoshoots
The Beyonce US Harper's Bazaar November 2011 Issue Gets Sassy
The Beyonce US Harper's Bazaar issue for November 2011 is the topping on the cake to the news that the superstar is pregnant. It has everything a die-hard Beyonce fan craves. The 30-year-old mom-to-be… MORE
play_circle_filled Pregnant Dad Campaigns
Pregnant Dad Campaigns
The Nutricia Baby Connection App Publicity Stunt Reverses Gender Roles
The Nutricia Baby Connection app for the iPhone is meant to get fathers more involved during pregnancy. Since the app works best when the parents use it as a couple, Nutricia created an innovative publicity… MORE
Pregnant Purity Portraits
Pregnant Purity Portraits
The Shayla Lima Fashion Bless Shoot is Seductively Sacrilegious
Pregnancy is a beautiful part of the circle of life that is often an inspiration for artists and the Shayla Lima Fashion Bless is the newest addition to these stunning bodies of work. Though fashion editorials… MORE
Sultry Celebrity Candids
Sultry Celebrity Candids
The Victoria Beckham Pregnant Tummy Photo is Captured by her Husband
While we normally see the ex Spice Girl in all of her high fashion glory, the Victoria Beckham Pregnant Tummy photo shows the star more beautifully than ever before. Captured by her soccer stud husband… MORE

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