TOMO Kembery may piss off some Christians with God is a DJ, a religious-themed photo shoot for PUMA. God is a DJ recreates several iconic Christian-inspired artworks including The Creation of Adam and The Last Supper in an attempt to advertise PUMA shoes.
Religious advertising is always tricky to negotiate: You don't want to make people mad, but you also don't want to skew too conservative. I think TOMO Kembery did a pretty good job with 'God Is a DJ.' None of the shots are offensive, and it is actually kind of nice to see a fresh face put on all of these classical works of art. Just in case you were wondering, the footwear in this shoot is also spot on.
Stats for Biblical Shoe Campaigns
Trending: Older & Average
Research: 5,660 clicks in 265 w
Interest: 3.6 minutes
Concept: God Is A DJ
Related: 92 examples / 71 photos
Segment: Neutral, 12-55
Comparison Set: 34 similar articles, including: epic everyday photography, posh heist photography, and ice cream cone floors.
Biblical Shoe Campaigns
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