The Nutricia Baby Connection App Publicity Stunt Reverses Gender Roles

By: Chalaine Mantha - Published: • References: itunes.apple and youtube
The Nutricia Baby Connection app for the iPhone is meant to get fathers more involved during pregnancy. Since the app works best when the parents use it as a couple, Nutricia created an innovative publicity stunt that lets men experience pregnancy for themselves.

The Nutricia Baby Connection app campaign took place in a busy mall, where men were clothed in pregnancy-simulating outfits. The men were then asked to do simple tasks like get out of bed, do household chores and sit in a chair. It is funny to watch as these men struggle with what their partners have to deal with every day. The campaign is a great way to let men experience things that their bodies will never have to undergo.