The Nutricia Baby Connection app for the iPhone is meant to get fathers more involved during pregnancy. Since the app works best when the parents use it as a couple, Nutricia created an innovative publicity stunt that lets men experience pregnancy for themselves.
The Nutricia Baby Connection app campaign took place in a busy mall, where men were clothed in pregnancy-simulating outfits. The men were then asked to do simple tasks like get out of bed, do household chores and sit in a chair. It is funny to watch as these men struggle with what their partners have to deal with every day. The campaign is a great way to let men experience things that their bodies will never have to undergo.
Stats for Pregnant Dad Campaigns
Trending: Older & Average
Research: 3,701 clicks in 263 w
Interest: > 3 minutes
Concept: Nutricia Baby Connection App
Related: 73 examples / 56 photos
Segment: Males, 18-55
Comparison Set: 27 similar articles, including: biblical shoe campaigns, exhibitionist publicity stunts, and pregnant man fitness campaigns.
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