David Beckham is more than just a super soccer star, he and wife Victoria Beckham, are also photogenic models in many advertising campaigns.
David Beckham, who is considered British Royalty, can be seen in photo shoots advertising for everything from the newest mobile phones to modeling in Armani's newest underwear line.
Implications - People become fascinated with sports stars as soon as they become celebritized. Branding works wonders for people like David Beckham who has become more well-known for his ad campaigns than his sports skills. Taking a sports player and using him or her in any sort of campaign is sure to benefit both athlete and business as well as interest the public.
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By: Rose Nazarali - Published: Jul 4, 2009 Updated: Mar 30 2011