Soldier Style

Military-inspired fashions let consumers express their combative sides
Implications - For several seasons now, fashion has had a love affair with military-inspired style. Although tough, soldier-worthy jackets, boots and more rugged, rough-and-tumble styles were once viewed as too masculine for women and not slick enough for men, they are now being embraced by serious fashionistas as well as more mainstream consumers. This style direction seems indicative of a growing combative attitude among consumers and has applications not only fashion, but in art, furniture, home design, marketing and more.
SCORE: 5.8
Hot Top 6 Examples: 58,732 Total Clicks Feb 11 - Mar 12
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DEMOGRAPHICS
Sophisticated Military Fashions - The Alexander McQueen Resort 2012 Collection is Tough-Girl Chic
SCORE: 6.5
V. Hot 15,532 Clicks Pub: Jun 24, 11
Sophisticated Military Fashions
The Alexander McQueen Resort 2012 Collection is Tough-Girl Chic
This season of designer resort collections has seen a lot of flirty, floral fashion, but the Alexander McQueen Resort 2012 collection has taken a different approach. While it maintains the elegant femininity… [More]
Sultry Soldier Shoots - Hana Soukupova Parades in Glory for Elle Espana
SCORE: 5.9
V. Hot 6,896 Clicks Pub: Feb 25, 11
Sultry Soldier Shoots
Hana Soukupova Parades in Glory for Elle Espana March 2011
Hana Soukupova gets an international makeover for the Elle Espana March 2011 editorial entitled Europa Estilo de Bandera. Mario Sierra photographed the sultry model as she exudes a provocative appeal.… [More]
Dangerously Seductive Soldier Editorials - The Marcelina Sowa Harper's Bazaar UK Shoot is Assertive
SCORE: 6.5
Hot 13,774 Clicks Pub: Aug 28, 11
Dangerously Seductive Soldier Editorials
The Marcelina Sowa Harper's Bazaar UK Shoot is Assertive
Military uniforms get a glamorous update in this Marcelina Sowa Harper's Bazaar UK September 2011 shoot. Lensed by Aitken Jolly, the Bazaar Jewellery 'Tough Luxe' spread features the stunning model all… [More]
Combat-Inspired Jeans - Clot Levi's WWIII Denim is Ready for Battle
SCORE: 4.9
Hot 5,593 Clicks Pub: Mar 4, 11
Combat-Inspired Jeans
Clot Levi's WWIII Denim is Ready for Battle
With a rugged outlook and manly appeal, CLOT Levi's WWIII Denim takes jeans to the next level and draws inspiration from the battlefield. This combat-inspired denim has details like gun prints, bullet… [More]
Hybrid Military Fashion - The Louise Van Der Vorst Grazia Editorial Salutes to Stunning Simplicity
SCORE: 4.8
Hot 6,749 Clicks Pub: Feb 27, 11
Hybrid Military Fashion
The Louise Van Der Vorst Grazia Editorial Salutes to Stunning Simplicity
The Louise Van Der Vorst Grazia editorial shows off a sweet feminine silhouette. The wardrobe collected by stylist Anouk Colantoni includes bold prints, sophisticated dresses and well-layered outfits.… [More]
Military Couture Fashion - The Raquel Zimmermann i-D is Boldly Strict and Sensual
SCORE: 4.7
Warm 10,188 Clicks Pub: Sep 2, 11
Military Couture Fashion
The Raquel Zimmermann i-D is Boldly Strict and Sensual
If you have been wanting to adopt the military look for some time now but didn't like how unimaginative and uninspired the outfits could be, the Raquel Zimmermann i-D photo spread will probably provide… [More]