For a spread called 'Minimal' in the Amica Italy July 2010 issue, photographer Kai Z. Feng photographed a series of ultra-minimalistic ensembles that encompassed a serious vibe that grazed the edges of somberness.
Epitomizing the season's structured and classic styling aesthetic, the model in the Amica Italy July 2010 spread shows off buttoned-up shirts paired with an army green military-style jacket, a caped coat, a pair of leather shorts and a classic black blazer.
Implications - Minimalism is a style that has dominated essentially every possible aspect of design, art and fashion and will continue to do so due to its ability to adapt to different styles with ease. Consumers are becoming more concerned with effortlessness in many different facets of daily life and minimalism is a great way for customers to blend appearance and comfort.
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Concept: Amica Italy July 2010
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Minimalist Military Fashion
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