Cheap Monday's Line of Customized by Nature Jeans

By: Arianne Persaud - Published: Feb 27, 2011 • References: cheapmonday and blog.urbanoutfitters
The weather-worn jeans in the Cheap Monday "Customized by Nature" line feature blues that are sun-bleached, rusted and ice-covered. There are 30 pairs of weather-worn jeans in this limited-edition collection, each beautiful in its own right, each bearing a unique story.

I remember being a teenager, taking my brand-new blue jeans into the backyard and stomping on them hoping to give them some authenticity. I couldn’t start the first day of high school with perfectly clean jeans now, could I? There’s beauty and authenticity in things that are worn, and Cheap Monday recognizes this with its Customized by Nature denim line.