I always look forward to the fashions released from France and this Hixsept Spring 2011 collection has definitely caught my attention. The menswear line consists largely of bright oranges, turquoises and deep greens set off by lighter pastels and neutrals. The combination of vivid mismatched colors, patterns and finishing accessory details makes for an interesting collection.
Called 'ProblÃ¨me et crÃ©puscule,' the Hixsept Spring 2011 line belongs in a polished and fashion-forward male wardrobe.
Implications - Consumers are always on the search for products which accentuate their individuality as it is an ideal in Western society. Corporations may consider providing consumers goods and services which satiate their desire to be different from their peers as many people are willing to spend lots of disposable income in order to achieve their goal of individuality.
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Concept: Hixsept Spring 2011
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Segment: Males, 18-35
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