Niche Daily Discounts

Specific market segments receive attention from online deal providers
Implications - Daily deal sites like Groupon used to be rare, but today, there are more of these online discounters than you can count. With so many options, it becomes difficult for the average consumer to pay attention to the constant coupons bombarding her inbox, Facebook page or Twitter account. To stand out in this sea of daily deal aggregators, companies are creating niche discount sites that cater to a specific need or demographic, such as foodies, hipsters and sports fans.
SCORE: 2.7
Untested Top 6 Examples: 10,590 Total Clicks Feb 11 - Mar 12
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DEMOGRAPHICS
Gay-Friendly Online Discounts - Fab Deals Releases 'Big Gay Deal of the Day' for Daily Bargains
SCORE: 3
Mild 7,855 Clicks Pub: Feb 3, 11
Gay-Friendly Online Discounts
Fab Deals Releases 'Big Gay Deal of the Day' for Daily Bargains
Fab Deals is following in the footsteps of Groupon and LivingSocial in offering daily discounts targeted towards gay men. Fab.com created 'Big Gay Deal of the Day' after seeing many Groupon deals geared… [More]
Daily Deals with Heart - Get Discounts on 'Karma Exchange' While Changing the World
SCORE: 3.3
Mild 733 Clicks Pub: Feb 10, 12
Daily Deals with Heart
Get Discounts on 'Karma Exchange' While Changing the World
Karma Exchange is a daily deals website with a social giving component -- for every item they sell, they donate a portion of the proceeds to a charity or cause. “Every time you purchase a Karma Exchange… [More]
Daily Deal Sports Sites - Crowd Seats Offers Cheap Seats to Sporting Events
SCORE: 2.8
Untested 677 Clicks Pub: Jun 18, 11
Daily Deal Sports Sites
Crowd Seats Offers Cheap Seats to Sporting Events
Crowd Seats may be the greatest site on the entire Internet. Mind you, that opinion is heavily biased, as I feel that any website that gives daily deals on sports tickets is instantly awesome. Crows Seats… [More]
Magnificent Monthly Shades Services - The Monocle Order Offers Men Sunglasses for Life at a Discount
SCORE: 1.9
Untested 491 Clicks Pub: Aug 4, 11
Magnificent Monthly Shades Services
The Monocle Order Offers Men Sunglasses for Life at a Discount
The Monocle Order is a new company that hopes to shake up the sunglasses industry and attract new male consumers with its innovative business strategy. The company offers men a membership into the club… [More]
Fantastic Foodie E-Coupons - BiteHunter Website Offers Food Deals Based on Where You Are
SCORE: 2.4
Untested 529 Clicks Pub: Aug 10, 11
Fantastic Foodie E-Coupons
BiteHunter Website Offers Food Deals Based on Where You Are
The BiteHunter website is a niche daily deals site that allows users to find food and drink discounts based on their location. The website and app have a range of criteria for sorting and choosing the… [More]
Hipster Deal Aggregators - The 1Band1Brand Website Offers Discounts on Independent Music & Fashions
SCORE: 1.8
Untested 305 Clicks Pub: Apr 19, 11
Hipster Deal Aggregators
The 1Band1Brand Website Offers Discounts on Independent Music & Fashions
Tuning into an influential demographic of today's pop culture is the 1Band1Brand website, offering weekly deals on music and fashion labels specifically to hipsters. Following the Groupon model, 1Band1Brand… [More]