I don't think anything can get chicer -- at least when it comes to sunglasses -- than the Chanel Prestige Eyewear AW11 ad campaign. With a dramatic and almost stereotypical Parisian flair, this series of print ads are simple yet elegant, beautifully showcasing the latest shades from this fashion house.
Shot and designed by Karl Lagerfeld, the Chanel Prestige Eyewear AW11 ad campaign stars the incomparable Claudia Schiffer. Stoic and sophisticated, this long-time muse of Karl Lagerfeld shows just how to rock these couture frames.
The Chanel Prestige Eyewear AW11 ad campaign also subtly shows off a unique feature: The chain handle of the brand’s iconic handbags are woven with a strip of lambskin to form the temples. This touch will surely be appreciated by Chanel followers around the world.
Stats for Chic Shade Campaigns
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Research: 24,211 clicks in 252 w
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Concept: Chanel Prestige Eyewear AW11
Related: 77 examples / 59 photos
Segment: Females, 18-55+
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