The daily deals industry has its major players like Groupon and LivingSocial but it is teeming with variety; from gay-friendly discounts to stoner-friendly discounts, many different niches are finding representation in the e-coupon industry.
The daily deals space has also recently seen the emergence of search engines devoted entirely to scanning for deals. Scan through these 12 remarkable e-coupon innovations and see how the industry has diversified in a very short time span.
Implications - The daily deals industry has exploded over the last three years as a result of the economic downturn. The marketplace has become highly competitive, with new niche sites emerging every day. Companies looking to get into the daily deals space should consider a very specific niche not currently being served or how they can provide a secondary service.
Stats for 10 E-Coupon Innovations
Trending: Older & Warm
Research: 2,884 clicks in 250 w
Interest: 3.2 minutes
Concept: Daily Deals
Related: 78 examples / 60 photos
Segment: Neutral, 18-55
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By: Christopher DeLuca - Published: Jul 15, 2011