The TapBuy app brings together deals from retailers such as the Gap and Old Navy, among others. Additionally, the app scans the web for coupons and applies them to your purchase.
Implications - The recent economic downturn has made consumers more conscious on where their money is going. The TapBuy app taps into this desire to cut back and save on purchases. Companies should take this mindset into account and create products and services around this mentality.