Apple released a new location services technology called the Apple iBeacon. iBeacon is essentially a module that makes a spontaneous Bluetooth connection with a nearby smartphone and exchanges packets of information with it. Stores, arenas and other venues can use iBeacon to promote coupons, special offers and location-based information to potential customers.
Apple iBeacon allows companies to mine data about consumers in real-time. By installing multiple iBeacons in a shopping space, stores can pinpoint shoppers' precise location, monitor their browsing habits and send them promotions that are likely to appeal to them. For example, if a customer is browsing for a music player, stores can use the iBeacon to send them a promotion about a pair of headphones that would work well with the music player.
The iBeacon uses Bluetooth Low Energy, a form of Bluetooth that doesn't need to maintain a consistent connection to share data, instead sending packets of information only when in range with another device.
Stats for Business Location Service Apps
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Research: 1,602 clicks in 112 w
Interest: 0.7 minutes
Concept: Apple IBeacon
Related: 47 examples / 36 photos
Segment: Neutral, 18-55+
Comparison Set: 17 similar articles, including: immediate access shopping apps, personalized car choosing apps, and virtual 3d shopping apps.
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