The QuickerFeet app is particularly brilliant because it is trying to capitalize on one of Groupon's major short-comings: the need for a coupon. The notifications of relayed from merchants to consumers in real-time and thus consumers can act quickly if they want to take advantage of the deal being offered.
Implications - Consumers are eager for technological solutions to help them live better and more efficient lives. The QuickerFeet app enables consumers to save money while on-the-go. Companies ought to find a way to solve a problem or connect consumers via technology.