FourSquare Daily Deals Result of Strategic Collaboration
What I particularly like about FourSquare Daily Deals is that it is a partnership that really benefits both the e-coupon websites and the check-in industry. This is also a seminal business move for FourSquare, as they are still looking to find a way to generate revenue.
Implications - The recent economic downturn has left many consumers wary about overspending. Companies need to find low cost ways of attracting price sensitive consumers. By forming strategic partnerships companies can expand their reach and attract new customers.