Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Group Real Estate Buying

GrOffr Takes Group Buying to a Whole Other Level

— May 18, 2011 — Business
Add houses to the growing list of things you can buy online as a part of a group. An Indian daily deals website called GrOffr offers users the chance to go in on properties, along with cars and electronics.

GrOffr is based in Mumbai and sources all of its housing deals itself. The listings look like a normal real estate ad, with the exception that you will be told how much you will save by using GrOffr. There is also a time limit on when you must buy the place.

Although this may sound strange, it is apparently a big hit as the site has already moved $25 million in real estate. I can see how this would be a hit in India, as many people can't afford to buy things such as cars and homes on their own, but they can with the help of a few other people. Whether or not this type of deal could be executed in America remains to be seen, although I think it would be a big hit with regards to rental property.
Trend Themes
1. Group Real Estate Buying - Disruptive innovation opportunity: Introducing group buying for real estate, allowing people to pool resources and afford homes and properties they couldn't otherwise.
2. Online Group Buying - Disruptive innovation opportunity: Expanding group buying beyond traditional retail items, allowing people to purchase high-value items collectively.
3. Time-limited Deals - Disruptive innovation opportunity: Creating urgency and driving sales by offering time-limited deals on real estate, encouraging faster decision-making and reducing inventory.
Industry Implications
1. Real Estate - Disruptive innovation opportunity: Introducing new business models and platforms in the real estate industry that enable group buying and time-limited deals.
2. E-commerce - Disruptive innovation opportunity: Incorporating group buying models into online retail platforms, expanding the scope of products and services that can be purchased collectively.
3. Technology - Disruptive innovation opportunity: Developing technological solutions that facilitate secure and efficient online group buying, enhancing user experience and trust in the process.
3.1
Score
Popularity
Activity
Freshness