Customized Coupon Algorithms
One of the big problems associated with other daily deal sites is the great variety that comes to your email address daily. By customizing the experience of the shopper, the KoalaDeal website hopes to increase the amount of daily deals that are sold.
Implications - The daily deals market is a highly is a lucrative one because of the success of sites like Groupon and LivingSocial. There exists opportunities in this competitive market by creating services that cater to niche markets.