The Bad Deal Blog highlights the worst deals from some of the top daily deals sites such as Groupon, Living Social, Gilt and Savored. The blog challenges the accepted idea that all offers on these daily deal sites are extraordinary steals.
The Bad Deal Blog is run by food critic Ryan Sutton who takes pleasure it publishing bad deals. His objective is to try and help you be a better consumer and ultimately save money. If Sutton's project ganders enough attention, daily deal sites like Groupon make be forced to provide coupons that are a real value in order to attract consumers.
Implications - The daily deals industry is a competitive space that is heating up daily. As a result of the plethora of companies offering coupons there exists an opportunity for new entrants to provide secondary services. Companies looking to enter and make headway in an industry that is highly competitive should consider of what secondary products or services they could provide.
Stats for Penny-Pinching Sites
Trending: Older & Chilly
Research: 692 clicks in 255 w
Interest: 3.5 minutes
Concept: The Bad Deal Blog
Related: 42 examples / 32 photos
Segment: Males, 18-55
Comparison Set: 15 similar articles, including: stoner-friendly online discounts, unattractive fashion blogs, and online coupon trading.
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