The Monocle Order Offers Men Sunglasses for Life at a Discount
In addition, the Monocle Order is also offering its customers both free shipping and free returns on sunglasses. This is a really innovative business model that might translate well with other products.
Implications - Consumers are daunted by the renewal process that constantly occurs in both the fashion and technology sectors. Business models that drive down price while keeping consumers on the cutting-edge are extremely attractive. Companies should consider drawing from the strengths of this business model.