This all-American retailer is furthering its reach and targeting shoppers with a new Gap Foursquare ad campaign, integrating an "Add to Foursquare" button on its online adverts.
The campaign is geared towards holiday shoppers who are looking for fashions and deals during the season of shopaholic proportion. A reason to click the "follow" button is promoted through a 30% off discount offer at Gap stores. Gap will also be donating $1 to a charity of choice for each ad that Foursquare acquires as part of this interactive campaign.
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