Tuning into an influential demographic of today's pop culture is the 1Band1Brand website, offering weekly deals on music and fashion labels specifically to hipsters.
Following the Groupon model, 1Band1Brand takes the same approach but only offers discounts on independent music and rad fashion items. Might I add that the word independent is stressed because let's face it, if it's anywhere near mainstream then it isn't considered hipster. This site is serious stuff. What's great about this model is that hipsters don't have to wait for a group of buyers to get in on the deal and they are just offered straight up on a weekly basis.
The marked down offers from 1Band1Brand are provided to hipster subscribers through newsletter e-mails and the website.
Stats for Hipster Deal Aggregators
Trending: Older & Chilly
Research: 365 clicks in 263 w
Interest: > 3 minutes
Concept: 1band1brand Website
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: daily deal aggregators, gay-friendly online discounts, and stoner-friendly online discounts.
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