Bandi's "New Year Reuseolution" Challenges Participants Not to Buy New Clothes
Laura McQuarrie — January 9, 2023 — Eco
References: fashionunited.uk
Slow fashion app Bandi (nicknamed "The Dating App for Your Wardrobe") is a place where users can trade used clothes without having to invest in anything other than the postage to ship their goods.
With the arrival of a new year and resolutions that have the potential to makeover a tired identity, people often begin making changes to their wardrobe to suit a desired self-image. For 2023, Bandi is challenging users to participate in the New Year Reuseolution by not buying any new clothes for a month, although swapping or acquiring second-hand items is permitted. For those who want to take the no-spend plegde to new heights, as Bandi co-founder and CEO Frankie Theakston did in 2022, there's a year-long No New 2023 challenge.
With the arrival of a new year and resolutions that have the potential to makeover a tired identity, people often begin making changes to their wardrobe to suit a desired self-image. For 2023, Bandi is challenging users to participate in the New Year Reuseolution by not buying any new clothes for a month, although swapping or acquiring second-hand items is permitted. For those who want to take the no-spend plegde to new heights, as Bandi co-founder and CEO Frankie Theakston did in 2022, there's a year-long No New 2023 challenge.
Trend Themes
1. Slow Fashion Trading - Slow fashion apps like Bandi provide a platform for users to trade used clothes and contribute to sustainable fashion practices.
2. No New Clothing Challenge - The New Year Reuseolution and year-long No New 2023 challenge on Bandi inspire users to refrain from buying new clothes and consider alternative methods of obtaining fashion items.
3. Second-hand Clothing Market - Bandi's model of trading second-hand clothes online via a mobile app contributes to the growth of the second-hand clothing market.
Industry Implications
1. Fashion Industry - Slow fashion apps like Bandi challenge traditional fast fashion practices and encourage sustainable fashion consumption patterns.
2. Technology Industry - The development of innovative slow fashion apps like Bandi contributes to the intersection of the technology and fashion industries.
3. Logistics Industry - The logistics industry plays a crucial role in supporting the growth of the second-hand clothing market by facilitating the shipping and delivery of traded items.
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