Since the release of Megan Fox's video, many have been anticipating the advertisements for Armani SS11. Sure enough, not only did Fox deliver stunning pictures, she also leaves a pretty image that lingers in any viewer's head.
Shot by Mert & Marcus, the photographic duo captured Fox and tennis player Rafael Nadal in only denim, promoting the best in what Armani SS11 has to offer this season.
Implications - Consumers have become desensitized to modern advertisements as their abundance in society is overwhelming. The only advertisements consumers pay attention to now are those which boast risque and shocking content; these are memorable and spark discussion in society. Companies should consider incorporating these elements into their marketing campaigns to appeal to potential consumer groups.
Stats for Gritty Celebvertising
Trending: Older & Buzzing
Research: 12,320 clicks in 270 w
Interest: 4 minutes
Concept: Armani SS11
Related: 75 examples / 58 photos
Segment: Females, 12-35
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