Vauxhall Fashion Scout Show Opens With a Carwalk
Published: Feb 20, 2011
Updated: Aug 10 2011
To mark the opening of the Vauxhall Fashion Scout show at London Fashion Week, the car brand has created the world's first carwalk -- a catwalk built on top of three Vauxhall Corsa cars. The 20-meter mobile catwalk is being driven around London staging a number of impromptu fashion shows, causing something of a stir among busy commuters and traffic wardens alike.
This is a nice publicity stunt from the British motoring brand.
Implications - Publicity stunts like this car roof catwalk can be a highly lucrative business decision as they offer a guaranteed opportunity to gain some media and consumer attention.