'Print A Forest' Plants a Tree for Every Hundred Pages

By: Christopher DeLuca - Published: Aug 9, 2011 • References: printaforest & psfk
Print A Forest, a start-up created by Joe Miller, has an innovative business model that really gives back. The application tracks how many pages a user prints and plants a tree for every hundred. A portion of the revenue that Print A Forest generates is given back to the Plant A Billion Trees campaign.

The Print A Forest application places a brand logo at the bottom of each printed page as a means of generating revenue. This eco-business is definitely one to watch out for.

Implications - The eco mindset has transitioned from fringe movement to cultural force over the last few years. Green-minded consumers value efficient design and waste reduction. Companies ought to consider aligning their brand with these values in order to attract this valuable demographic. Stats for Innovative Printing Incentive Apps Trending: Older & Warm
Research: 9,251 clicks in 250 w
Interest: > 3 minutes
Concept: Print A Forest
Related: 66 examples / 51 photos
Segment: Neutral, 18-35
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