Social Tattoo Project Picks Global Issues to Tattoo
The individuals volunteering to get inked in the social tattoo project will not know what issue is being tattooed on them. This is a creative way to generate buzz around global issues even once they have faded from the news cycle.
Implications - New youth consumers are captivated by events that can only occur once. The Social Tattoo Project is interesting because of the permanence of the tattoo and the decision-making power that Twitterers can have. Companies should use this project as a template for a future marketing campaign to attract youth consumers.