The individuals volunteering to get inked in the social tattoo project will not know what issue is being tattooed on them. This is a creative way to generate buzz around global issues even once they have faded from the news cycle.
Implications - New youth consumers are captivated by events that can only occur once. The Social Tattoo Project is interesting because of the permanence of the tattoo and the decision-making power that Twitterers can have. Companies should use this project as a template for a future marketing campaign to attract youth consumers.