DEMOGRAPHICS
ALL TRENDS
Aviation Appeal
Targeted Adverseries
Spray-On Ease
Skeletal Fixation
Portable Boozing
Caged Couture
Conflicted Bliss
Transcending Transit
Niche Daily Discounts
Soldier Style
Pronounced Pregnancy
Kitchen Ecovation
Food Furniture
Kid Couture
Amplified Indulgence
Gemitecture
Eccentric Media Buys
Social Tech
Sensory Fusion
Luxe Auto Endorsements
Nostalgic Escape
Tweet Art
Portashop
Do-Good Dolls
Astro Marketing
Partyvertising
Social Media Manners
SAMPLE PRO TREND - Subscribe to access 1700 more >
Targeted Adverseries
Brands use special webisodes to reach specific markets
Implications - As consumers become less responsive to traditional advertising messages, entertainment becomes the key in getting a brand's message across. Capitalizing on Internet video are brands that are using targeted webisodes to reach their customers. These specialized online miniseries allow for market-specific content, ensuring that brands reach a certain demographic or consumer group and hold their attention for longer than a 30-second commercial.
| Score: 3.2 |
Chilly
Top 6 Examples:
Date Range:4,375 Total Clicks Jan 11 - Mar 12 |
| Popularity | |
| Activity | |
| Freshness |
Featured Examples | |||||||||||
Funky NBA CartoonsLebron James Ventures into the Cartoon Business with ‘The LeBrons'Love him or hate him, Lebron James is here to stay and he’s about to venture into the cartoon world with his new show ‘The Lebrons.’
'The Lebrons' features the life of a 16-year-old Lebron James and his… [More] |
Developing World Entrepreneur Webisodes‘Young World Innovators’ Follows African BusinessThe ‘Young World Innovators’ web series is an inspiring look into the lives of innovators in Africa. The web series project, which is currently seeking funding on the Kickstarter platform, highlights the… [More] |
Game-Inspired Miniseries'Dragon Age: Redemption' is a Six-Part Series Following the Video GameBased on the video game series of the same name, 'Dragon Age: Redemption' casts Internet celebrity Felicia Day as Tallis, an Elvish assassin whose last chance at atonement is to capture or kill a nefarious… [More] | |||||||||
Tween-Targeted WebisodesThe Kmart 'First Day' Series is a Bubbly Clothing CampaignHow do you get tween and teen girls to pay attention to your brand? Give them a series of shows about dances, high school and cute boys -- exactly what the mass retailer Kmart is doing in the Kmart 'First… [More] |
Amazing Story CompetitionsJason Mraz Featured in Asus 'In Search of Incredible' CampaignAsus and Intel have joined forces with Grammy-winning artist Jason Mraz on a new campaign to promote the new Asus N Series notebook. The Asus 'In search of Incredible' campaign focuses on finding those… [More] |
Latina-Targeted WebisodesOld Navy 'Stolen Styles' is a Telenova Geared at Hispanic WomenMore and more of today's fashion retailers are attempting to reach their target consumers online, and Old Navy is one of them, having launched the Old Navy 'Stolen Styles' webisodes on October 18th. 'Stolen… [More] | |||||||||
