Targeted Adverseries

Brands use special webisodes to reach specific markets
Implications - As consumers become less responsive to traditional advertising messages, entertainment becomes the key in getting a brand's message across. Capitalizing on Internet video are brands that are using targeted webisodes to reach their customers. These specialized online miniseries allow for market-specific content, ensuring that brands reach a certain demographic or consumer group and hold their attention for longer than a 30-second commercial.
SCORE: 2.3
Untested Top 6 Examples: 4,514 Total Clicks Jan 11 - Mar 12
Popularity
Activity
Freshness
DEMOGRAPHICS
Funky NBA Cartoons - Lebron James Ventures into the Cartoon Business with ‘The LeBrons'
SCORE: 2.6
Mild 1,387 Clicks Pub: Jan 20, 11
Funky NBA Cartoons
Lebron James Ventures into the Cartoon Business with ‘The LeBrons'
Love him or hate him, Lebron James is here to stay and he’s about to venture into the cartoon world with his new show ‘The Lebrons.’ 'The Lebrons' features the life of a 16-year-old Lebron James and his… [More]
Developing World Entrepreneur Webisodes - ‘Young World Innovators’ Follows African Business
SCORE: 2.5
Untested 924 Clicks Pub: Sep 9, 11
Developing World Entrepreneur Webisodes
‘Young World Innovators’ Follows African Business
The ‘Young World Innovators’ web series is an inspiring look into the lives of innovators in Africa. The web series project, which is currently seeking funding on the Kickstarter platform, highlights the… [More]
Game-Inspired Miniseries - 'Dragon Age: Redemption' is a Six-Part Series Following the Video Game
SCORE: 2
Untested 1,043 Clicks Pub: Oct 6, 11
Game-Inspired Miniseries
'Dragon Age: Redemption' is a Six-Part Series Following the Video Game
Based on the video game series of the same name, 'Dragon Age: Redemption' casts Internet celebrity Felicia Day as Tallis, an Elvish assassin whose last chance at atonement is to capture or kill a nefarious… [More]
Tween-Targeted Webisodes - The Kmart 'First Day' Series is a Bubbly Clothing Campaign
SCORE: 1.9
Untested 366 Clicks Pub: Oct 13, 11
Tween-Targeted Webisodes
The Kmart 'First Day' Series is a Bubbly Clothing Campaign
How do you get tween and teen girls to pay attention to your brand? Give them a series of shows about dances, high school and cute boys -- exactly what the mass retailer Kmart is doing in the Kmart 'First… [More]
Amazing Story Competitions - Jason Mraz Featured in Asus 'In Search of Incredible' Campaign
SCORE: 2.5
Untested 408 Clicks Pub: Oct 20, 11
Amazing Story Competitions
Jason Mraz Featured in Asus 'In Search of Incredible' Campaign
Asus and Intel have joined forces with Grammy-winning artist Jason Mraz on a new campaign to promote the new Asus N Series notebook. The Asus 'In search of Incredible' campaign focuses on finding those… [More]
Targeted Webisode Ads - The Kmart Spanish Web Series Appeals to a Hispanic Consumer Base
SCORE: 1.3
Untested 386 Clicks Pub: Aug 24, 11
Targeted Webisode Ads
The Kmart Spanish Web Series Appeals to a Hispanic Consumer Base
The Kmart Spanish web series is the company’s ingenious attempt to connect to their Spanish-language consumer base. Mark Synder, the marketing officer for Kmart, said that the company was excited to have… [More]
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