Philips Launches Promotional Romcom Series called Nigel & Victoria

By: Armida Ascano - Published: Sep 9, 2010 • References: facebook & adverblog
Philips' new branding initiative is based around a series of webisodes entitled 'Nigel and Victoria.' The romantic comedy follows two individuals whose connection is based on Philips products.

Victoria is a Dutch video blogger who reviews gadgets, predominantly those by Philips, while the goofy Nigel is a marketing representative from the same brand. The duo works together within this series, creating romantically comical situations. As an innovative way to capture the audience's attention, this 'Nigel and Victoria' web series will meet definite success. Stats for Chick Flickvertising Trending: Older & Chilly
Research: 716 clicks in 298 w
Interest: > 3 minutes
Concept: Nigel And Victoria
Related: 59 examples / 45 photos
Segment: Females, 18-35
Comparison Set: 21 similar articles, including: targetting gay youth for awareness, social media schooling, and mockumentary tv webisodes.