Philips' new branding initiative is based around a series of webisodes entitled 'Nigel and Victoria.' The romantic comedy follows two individuals whose connection is based on Philips products.
Victoria is a Dutch video blogger who reviews gadgets, predominantly those by Philips, while the goofy Nigel is a marketing representative from the same brand. The duo works together within this series, creating romantically comical situations. As an innovative way to capture the audience's attention, this 'Nigel and Victoria' web series will meet definite success.
Stats for Chick Flickvertising
Trending: Older & Chilly
Research: 716 clicks in 293 w
Interest: > 3 minutes
Concept: Nigel And Victoria
Related: 59 examples / 45 photos
Segment: Females, 18-35
Comparison Set: 21 similar articles, including: targetting gay youth for awareness, social media schooling, and mockumentary tv webisodes.
More Stats +/-
Social Media Schooling
Targetting Gay Youth for Awareness
Mockumentary TV Webisodes
16 Innovative Ways to Present News
Romantic Web Comedies