This killer LeBron James GQ photo shoot features "King James" rocking fashions from right out of his own closet. A look through this LeBron James GQ pictorial shows that his fashion game is up to par with his skills on the court.
Implications - Male consumers in the modern sphere are beginning to embrace different sides of themselves. No longer just trying to maintain a super masculine aesthetic, men are looking to explore other styles. Companies trying to stay on trend could develop more items for their male customer.