Self-Styled Fashion Shoots
This Lebron James GQ Pictorial Features his Own Clothing
This killer LeBron James GQ photo shoot features "King James" rocking fashions from right out of his own closet. A look through this LeBron James GQ pictorial shows that his fashion game is up to par with his skills on the court.
Implications - Male consumers in the modern sphere are beginning to embrace different sides of themselves. No longer just trying to maintain a super masculine aesthetic, men are looking to explore other styles. Companies trying to stay on trend could develop more items for their male customer.