Rockstar

African American and Hispanic Miles Morales is Now Spiderman

By: Jason Soy - Published: Aug 3, 2011 • References: usatoday and geektyrant
There was nothing in the Spider-Man comics that required the web slinger to be of Caucasian ethnicity, so Marvel Comics is introducing Miles Morales, Peter Parker's replacement after the hero's death in the Ultimate Spider-Man series.

Miles Morales is of half African American, half Hispanic descent and he will maintain all of the quick-witted, friendly neighborhood hero's powers. How Miles Morales came to acquire his powers will be explained when he makes his debut in Ultimate Fallout #4, to be released on August 3, 2011.

Implications - Consumers appreciate products which accurately reflect the buyers' identity, which is a major factor in why Marvel is racially diversifying their gallery of superheroes. Corporations with decade-old mascots may also consider modernizing their figureheads in order to reflect contemporary times.