Kmart Brings Out Survival Kits to Help Fashion Week Attendees

By: Peter Vallas - Published: Feb 11, 2011   Updated: Aug 23 2011 • References: kmart & mashable
Mass retailer Kmart has recently begun to re-brand in hopes to build their image as a retailer for fashion and general merchandise. To make their stand at Mercedes-Benz Fashion week more memorable, Kmart is supplying attendees with an assortment of small essentials to get through the event.

To access the Kmart survival kit, you can send a request to @KmartFashion over Twitter and decide on a place to meet and pick up the goods.

Implications - Companies that are typically associated with low-budget and affordable products can expand their target demographic by taking steps to appear accessible to a larger audience. One way to do so is by presenting brands in a modern and fashionable way that is aesthetically appealing to a wide range of people. Stats for Retailer Rescue Packages Trending: Older & Chilly
Research: 326 clicks in 275 w
Interest: 2.3 minutes
Concept: Kmart
Related: 59 examples / 45 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: urban survival kits, twitterific id necklaces, and professional productivity packages.