Personally Catered Tweets
You can decide which topics you want to appear on your Subjot feed for each individual person you're following. This way, you get rid of the things you usually overlook and get those little tidbits you love. The creators of Subjot are married couple Chris Carella and Becky Carella.
Check out Subjot for a look into Twitter's possible future.
Implications - Consumers look for products specifically catered to their needs. Items that are designed towards certain requirements attract shoppers who only look for the best in their purchases. Companies could focus on specific desires of their customers in order to increase their revenue.