Selective Selling

Custom marketing tools allow for extreme targeting
Implications - Traditional market segmentation and targeted advertising will only get brands so far; luckily, technology is allowing for a new breed of selective selling, in which marketing messages can be extremely tailored to individual viewers. Rather than a typical ad that reaches a wide audience, these tools offer extreme targeting through functions like facial recognition, gender discrimination and even the analysis of a consumer's preferences and interests. With this burgeoning development in marketing, brands can save money on blanket advertising approaches and more effectively secure the attention of consumers who are more likely to buy.
SCORE: 3.6
Mild Top 5 Examples: 9,808 Total Clicks Aug 11 - Mar 12
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DEMOGRAPHICS
Discriminating Dispensers (UPDATE) - Kraft's iSample Experience Ensures Only Some People Get Samples
SCORE: 4.9
Warm 1,441 Clicks Pub: Dec 29, 11
Discriminating Dispensers (UPDATE)
Kraft's iSample Experience Ensures Only Some People Get Samples
Recently, Trend Hunter featured Kraft Foods' Jell-O Temptations vending machine, a dessert dispenser that analyzes your face before it gives you a sample. The technology behind the face-analyzing machine… [More]
Facial Recognition Product Dispensers - Sanden Vending Machine Provides Extreme Customization
SCORE: 4.6
Mild 3,611 Clicks Pub: Dec 21, 11
Facial Recognition Product Dispensers
Sanden Vending Machine Provides Extreme Customization
Alternative and unique vending machines are becoming the norm, and this Sanden vending machine is definitely one of the most innovative. This concept vending machine created in collaboration with Intel… [More]
Personalized Search Engines - Google Social 'Search Plus Your World' Adds a Custom Touch
SCORE: 3.4
Untested 430 Clicks Pub: Jan 12, 12
Personalized Search Engines
Google Social 'Search Plus Your World' Adds a Custom Touch
Google Social 'Search Plus Your World' is a larger than life project from the software giant that aims to become completely customizable for the consumer. The first step of this project, according to… [More]
Adaptive Advertising - SyncApps Will Ensure TV Commercials Pitch to Your Interests and Personality
SCORE: 2.2
Untested 556 Clicks Pub: Aug 28, 11
Adaptive Advertising
SyncApps Will Ensure TV Commercials Pitch to Your Interests and Personality
Whether their intentions were to surveil your personal activity or to streamline advertising, San Francisco-based developer Flingo is unveiling a new TV software called SyncApps that follows your television-watching… [More]
Gender Discriminating Ads - The Facial Recognition Billboard is a Highly Interactive Campaign
SCORE: 2.5
Untested 3,770 Clicks Pub: Feb 25, 12
Gender Discriminating Ads
The Facial Recognition Billboard is a Highly Interactive Campaign
An advertisement may catch your attention for a minute or two at most, but this Facial Recognition Billboard will stay on your mind long after you've passed it. Created by Plan UK, the billboard uses… [More]
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