With next to no advertising and very little funding, the Polish brothers released their film 'For Lovers Only' to an uncertain fate. As luck would have it, and despite billion-dollar Hollywood marketing, the Internet has become an invaluable tool for indie filmmakers. Case in point: Mark and Michael Polish made over $200,000 courtesy of the iTunes store.
Without an advertising budget, For Lovers Only relied on word-of-mouth via social networks to reach the No. 43 spot on iTunes' Top Movies list. To think that a DSLR camera and a vision are the only required tools for success in the modern film industry -- we've come a long way.
The film industry isn't the only media market whose customers have slowly shifted away from the traditional outlets and toward less costly (and often more engaging) indie products, however. As the costs of technology fall, gamers and television fanatics have found it increasingly easy to make their own shows and video games.
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