Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Cinderella Cinema Stories

Indie Movie 'For Lovers Only' Grosses Over $200,000

— July 24, 2011 — Tech
With next to no advertising and very little funding, the Polish brothers released their film 'For Lovers Only' to an uncertain fate. As luck would have it, and despite billion-dollar Hollywood marketing, the Internet has become an invaluable tool for indie filmmakers. Case in point: Mark and Michael Polish made over $200,000 courtesy of the iTunes store.

Without an advertising budget, For Lovers Only relied on word-of-mouth via social networks to reach the No. 43 spot on iTunes' Top Movies list. To think that a DSLR camera and a vision are the only required tools for success in the modern film industry -- we've come a long way.

The film industry isn't the only media market whose customers have slowly shifted away from the traditional outlets and toward less costly (and often more engaging) indie products, however. As the costs of technology fall, gamers and television fanatics have found it increasingly easy to make their own shows and video games.
Trend Themes
1. Digital Distribution - The success of 'For Lovers Only' on the iTunes store highlights the trend towards digital distribution as a disruptive innovation opportunity for indie filmmakers.
2. Social Media Marketing - Using social networks for word-of-mouth promotion and reaching the Top Movies list on iTunes demonstrates the potential of social media marketing in the film industry.
3. User-created Content - As technology costs decrease, the rise of user-created shows and video games presents disruptive innovation opportunities in the media market.
Industry Implications
1. Film Production - The success of 'For Lovers Only' showcases the disruptive innovation opportunities in the film production industry, particularly for indie filmmakers leveraging digital distribution platforms.
2. Entertainment Software - The trend of easily creating and distributing video games opens up disruptive innovation opportunities in the entertainment software industry for independent game developers.
3. Marketing and Advertising - The shift towards social media marketing in the film industry highlights disruptive innovation opportunities in the marketing and advertising sector, especially in reaching niche audiences.
2.7
Score
Popularity
Activity
Freshness