Purchasing a new flat-screen television just got easier thanks to the Sony Augmented Reality TV Size Guide. Sony's newest innovation uses augmented reality to help consumers find a TV that is the right size for their space.
According to Sony, people often buy a smaller TV thinking that they have less available space than they actually do; the Sony Augmented Reality TV Size Guide is out to change all of that. To use the guide, users must first print out a marker that they then hang on their wall or TV stands. The marker must then be photographed hanging on the wall or sitting on the stand. Then, the picture is uploaded to the guide where TVs of all different sizes can be placed in the space. The result is a real-time depiction of what a 32-inch flat-screen would look like mounted above the mantle. Multiple demos can be done, with the results viewable in clickable thumbnails.
If you want to see the magic that is the Sony Augmented Reality TV Size Guide, check out the featured video here. The days of the small TV in the big space are coming to an end.
Stats for Virtual TV Sizing
Trending: Older & Mild
Research: 1,360 clicks in 247 w
Interest: > 3 minutes
Concept: Augmented Reality TV Size Guide
Related: 47 examples / 36 photos
Segment: Males, 18-55
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