Alternative and unique vending machines are becoming the norm, and this Sanden vending machine is definitely one of the most innovative. This concept vending machine created in collaboration with Intel and Okaya Electronics features a special facial recognition technology to decipher just who is buying items from the machine to provide suggested products and information accordingly.
With a full HD transparent touchscreen display, the Sanden vending machine performs what the company refers to as "anonymous face recognition" -- an anonymous video analysis determines the buyer's attributes (male, female, young, old) so that advertising content and product suggestions can be tailored to the customer's demographic. When a customer is not present, the Sanden vending machine will display animation or a giant digital clock. Users can even access evacuation routes in the building in case of emergency.
As Mayumi Moribayashi of Okaya Electronics says in this video, the Sanden vending machine has many possibilities, including selling high-end goods like cosmetics and liquor. She states, "It has a great many possibilities, so we'd like to get ideas from everyone, rather than just using it as a regular vending machine."
Key Themes Behind This Trend
- Facial Recognition Vending Machines
- The rise of facial recognition technology in vending machines has created new opportunities for personalized advertising and customer targeting.
- Anonymous Face Recognition
- Anonymous face recognition technology provides unique opportunities for data collection and analysis while also respecting user privacy.
- Alternative Vending Machines
- Alternative vending machines like the Sanden vending machine are disrupting traditional vending methods and creating new possibilities for product customization.
Where This Applies
- Retail Industry
- Facial recognition vending machines have the potential to revolutionize product marketing in the retail industry.
- Technology Industry
- The implementation of anonymous face recognition technology in vending machines presents opportunities for innovation in the technology industry.
- Hospitality Industry
- Alternative vending machines like the Sanden vending machine could provide unique opportunities for product sales and customer engagement in the hospitality industry.
